Chinese LED Industry: How to Respond to a the Upcoming Blowout of the Market

2012 saw the strong momentum of development of the domestic LED lighting companies. With the expansion of the scale of production, the companies pay more attention to product quality and brand export products in addition to a large number of OEM and own brand exports in recent years, presents a significant growth trend. The export situation, the economic situation at home and abroad is not optimistic in 2012. But LED lighting products exports increased 40 percent. China's semiconductor lighting / LED industry application Alliance President Chen Yansheng told reporters, LED lighting is the future direction of development of the lighting industry, but in quite a long period of time, the traditional lighting products, especially high-efficiency lighting products will co-exist with the LED, and LED. accounting for share is growing year by year. "LED display industry structure will face a major adjustment. " China Optics and Optoelectronics Manufactures Association and vice president, display applications branch chairman Guan Jizhen industry backbone enterprises and listed companies led the allocation of resources, and the elements of the restructuring and market adjustment. " At present, China's display application industry overall development has reached a certain scale, the core of the development of key technologies are relatively mature and form the overall standardization and serialization products, product quality and reliability has significantly improved, specialization and business collaboration model common. Although product applications continue to expand, but the slowdown in market growth. Industry scale enterprises rapidly growing, influential brand enterprise development faster, the formation of a number of scale backbone enterprises, with strong comprehensive strength. It is expected GLII, display market grew 10 percent, reaching 24. 1 billion yuan in 2012., Full color display market grew by 15% to 20%, shipments up 30%. Even so, the display industry is still showing the shortage situation, fierce competition is forcing manufacturers to cut prices of their own competition for orders. In 2012, the domestic display market showed the promotion of sales and price cycles, lower prices prompted a rapid increase in sales, the sales increase brought economies of scale to drive prices down further, display throughout the year price decline of about 15% to 20%. However, competition in the domestic display industry is still in the early product competition level, competition in the key indicators is reflected in the price, quality, delivery time, service and other aspects, at this stage, especially in the price elements most prominent. Therefore, display enterprises price war, with the strength of large manufacturers hope that some small and medium-sized manufacturers eliminated by the price war. The price war has greatly affected the revenue performance of the LED sign display manufacturers, is expected in 2012, at least 30% of vendor revenue regressing. LED industry chain as a whole may be re-defined division of labor on the downstream industry, highlights specialization and collaboration. LED display screen industry and business groups within the industry will be appropriate classification, and gradually form a key control system technology research and development-based technology development companies, manufacturing enterprises, mainly to large-scale and standardized production to market applications promotion-based technology services companies, mainly to meet the professional market demand professional applications enterprise. The author enjoys collecting outdoor led display at http://www.led-display86.com.